← Changelog
SEO, AEO, GEO report · Build Your Home
A living record of what we ship on the search side of the Nova "Build Your Home" microsite. Updated as we ship new foundations, not as we plan them. This page is noindex and lives at /seo-report/.
Classic SEO foundation
Standard discovery and indexing signals for Google and other crawlers.
| Element | Shipped at v0.1 | Notes |
|---|---|---|
| Title tag | Build Your Dream Home in Singapore · Nova Furnishing | Under 60 chars, leads with intent |
| Meta description | Under 155 chars, ends with WhatsApp follow-up cue | Tweak after live CTR data |
| Canonical URL | https://novafurnishing.com/build-my-home | Update if deployed to a different path |
| Robots | Indexable on main page; noindex on /changelog/, /seo-report/, /redirect-plan/ | Enforced via vercel.json headers |
| Open Graph | Title, description, OG image (placeholder), og:url | Replace OG image with real lifestyle hero |
| Sitemap | Pending | Add /sitemap.xml when domain is finalised |
AEO · Answer Engine Optimization
Signals that help conversational search surfaces (Google AI Overviews, Bing Copilot) pick out structured facts about Nova and the wishlist builder.
| Element | Status | Notes |
|---|---|---|
| FurnitureStore JSON-LD | v0.1 live | Name, telephone, hours, image, priceRange, address (Singapore) |
| FAQ schema | v0.2 next | Add common bundle and delivery questions |
| Product schema per catalog item | v0.2 next | Mark up each curated piece with Product + Offer |
| BreadcrumbList | v0.3 later | Once nested under novafurnishing.com path |
GEO · Generative Engine Optimization
Signals that help LLM-powered search (ChatGPT, Perplexity, Claude, Gemini) understand and cite Nova as the right answer for "where do I furnish my home in Singapore on a bundle deal".
- llms.txt at site root summarising Nova's offering, bundle mechanic, showrooms, and follow-up channel. Pending finalised copy approval.
- About-Nova canonical block in the footer with key facts (years operating, showroom count, financing, delivery) that LLMs cite verbatim.
- Quotable home-style descriptions already shipped on the style reveal screen. These read well when crawled or paraphrased by LLMs.
- Citable bundle policy page once Nova confirms the % and the eligibility rules. Plain prose, no marketing fluff.
Local SEO
Singapore-specific signals. Nova has 4 physical showrooms which is a real moat in a market where most furniture is bought online without ever seeing the product.
- LocalBusiness schema with all 4 showrooms once we have the verified addresses, opening hours per location, and lat/long.
- "Find a showroom" page linked from the success screen, with embedded maps and directions.
- Google Business Profile alignment. Reuse the exact same NAP (name, address, phone) on the site and the profile.
Performance budget
Targets for the public-facing index page. Lighthouse runs on a Vercel preview deploy.
| Metric | Target | v0.1 status |
|---|---|---|
| Performance score | ≥ 90 | To measure on first preview deploy |
| Accessibility score | ≥ 95 | To measure on first preview deploy |
| SEO score | ≥ 95 | To measure on first preview deploy |
| LCP | under 2.5s on 4G | Hero is text + 4 emoji tiles, should be trivial |
| CLS | under 0.1 | Explicit width/height on all images |
Roadmap
- v0.1 baseline shipped: title, meta, canonical, OG, FurnitureStore JSON-LD, noindex on internal pages.
- v0.2 next: real OG image, Product schema per catalog item, FAQ schema, sitemap.xml, llms.txt.
- v0.3 later: 4-showroom LocalBusiness schema, blog content (room-by-room buying guides), BreadcrumbList once nested.